Lavish & Rose was founded in 2020, but had been a dream in the making for over 10 years. Our founder, Jessica Auffrey, worked in fashion retail for many years and would see women time and time again speaking so badly about themselves and having a hard time finding the right clothes to wear for their body type. Lavish was started in order to help women find their confidence again through their choices of style.
Women wear so many hats in the run of a week, it's so easy to get lost in the chaos of everyday life and forget to make themselves a priority. We want to help women feel "la vie en rose" again, whatever that may mean for you.
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Founder of Lavish & Rose
Jessica Auffrey grew up in the country on the East Coast of Canada. At an early age, she knew that part of her heart belonged to the city, fashion was always her biggest love. Now Jessica is living in Dieppe, New Brunswick, with her partner and their cat, Coco Chanel. You'll rarely catch her without a coffee cup in her hand, she's obsessed with audiobooks about self-development, she's 5'10 and still rocks heels.
She has had a successful career in business management for almost ten years. Acquiring skills in organization, as well as working with people of all personalities and helping them find harmony in the workplace. Early in her career, she managed big fashion retailers like Costa Blanca, Groupe Dynamite and Aldo Group, where she found a love for the fashion industry!
Later she pursued her love by studying in Fashion Marketing & Buying at Lasalle College, where she received her diploma in 2017. She has always loved styling people and making their true beauty shine through!
In her spare time, Jessica enjoys being submerged in the fashion world with modelling. She was featured in a few publications such as Salon Magazine, Wedding Bells and Line Magazine. She also walked in Atlantic Fashion week and the Mercedes Benz Start-Up competition. Jessica was signed with a professional modelling agency in the past before she decided to retire and pursue her passion in business management.
Having been surrounded by the fashion industry and all its facets for years, there is still nothing she loves more than helping people find their confidence and helping them see “la vie en rose”.
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Our Culture & Values
K I N D N E S S
We strive to create a culture of kindness to ourselves and others.
C O N F I D E N C E
We make every decision by following our gut and we encourage challenging the status quo to help our personal and professional growth.
G R O W T H
We embody a growth mindset every day by taking ownership over our personal development.
E M P O W E R M E N T
We are leaders in our community by supporting and empowering other small businesses. We can all win and make it together.